| Effective Press Relations |
WELCOME TO THE INSIDER
The Insider... inside information on marketing, advertising, social media,
public relations, media relations and more. Real-time, solid, practical
advice and tips that you can use right now, from people who worked in
the news media for more than two decades and have a proven public
relations track record.
Engaging Your Brand's Facebook Fans 4/7/11
A new report indicates evenings may be the best time for your business
to post to Facebook, if you want to market to/engage your fans and build
brand loyalty... read more
More Social Media Disasters 3/31/11
Chrysler's F-bomb, Kenneth Cole's Egyptian disaster, Starbucks, Denny's
and other companies that created reputation management situations with
their social media disasters... read more
The Basic Media Kit 2/27/11
A media kit or press page on your website is an essential part of your PR
toolbox. Here's what the basic kit should include... read more
Guaranteed News Coverage 9/4/10
Peter Shankman of HARO - Help A Reporter Out, blogs about how not to
work with the news media... read more
Advertising That Sells 7/21/10
A few key advertising principles to make your advertising pay for itself...
read more
365 PR Opportunities 6/1/10
Virtually every day, week and month has some sort of holiday or
observance attached to it. That means 365 public relations opportunities
for your business or organization... read more
Social Media Sabotage: The Accidental Enemy 5/5/10
Are your employees accidentally sabotaging your company and your
brand with their social media posts? A corporate social media policy can
help... read more
BP Oil Exec's Textbook P.R. Crisis Interview 5/5/10
BP CEO Tony Hayward aces this CNN interview about the Gulf of Mexico
oil rig explosion... read more
How to Influence Opinions and Actions 4/23/10
Press releases are great for making announcements such as a business
expansion or fundraising campaign, but to influence opinions or change
people's actions, marketing and public relations are needed... read more
Social Media is a Conversation 4/11/10
Most businesses are going in the wrong direction when it comes to using
social media. Here's the simple mistake they're making... read more
Toyota's P.R. Effort: Not Doing Enough 3/11/10
Toyota has enjoyed a solid reputation for 50 years, but unless it ramps up
it's P.R. efforts, the company's troubles will only get worse... read more
The Power of Postcards 3/11/10
Postcards can be one of the most effective ways of marketing your
business or organization. Here's why, and how to do it... read more
The Tiger Woods Affair 3/11/10
Tiger Woods has finally spoken publicly, but did he say the right things,
and could he have handled the whole situation differently? read more
Calling All Experts part three 3/11/10
Speed, and sometimes, gentle persistence are the keys to having the
media call on you for your expertise... read more
Calling All Experts part two 2/16/10
Inform the media, don't sell, when you get asked to share your expertise
with a media outlet's audience. Here's why... read more
Calling All Experts part one 2/2/10
The media is always looking for experts to talk to. Here's why you should
put your expertise to work for your business in the press. read more
The John Edwards Media Disaster 1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide. read more
Advertisers know this. You should, too... 1/19/10
Let's talk about advertising for a moment. There's a parallel that can be
drawn between what successful advertisers know, and the kind of press
coverage you're seeking... read more
Snail Mail Marketing That Works 1/5/10
Snail mail is an often overlooked, but powerful tool in your marketing kit...
if you use it effectively. Here's how to do it. read more
The Key to Getting Press Coverage 12/15//09
There's one question every reporter asks when he or she considers a
story. Answer it, and you greatly increase your chances of getting news
coverage... read more
Shattering P.R. Myths...
I have friends in the media... always release bad news on Friday... and
other old-wives tales. Most P.R. firms are headed in the wrong direction...
read more
Press Releases 101... Updated on 8/3/10
Effective press releases do more than just generate news coverage.
They can help shape your public image... read more
Media Kits That Get Attention...
Press kits have their place in your P.R. strategy, but the key is to make
sure they contain the right things. That's right. Things. Not information,
although that should be in your kit, too... read more
Roadblocks to Press Coverage...
Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips... read more
public relations, media relations and more. Real-time, solid, practical
advice and tips that you can use right now, from people who worked in
the news media for more than two decades and have a proven public
relations track record.
Engaging Your Brand's Facebook Fans 4/7/11
A new report indicates evenings may be the best time for your business
to post to Facebook, if you want to market to/engage your fans and build
brand loyalty... read more
More Social Media Disasters 3/31/11
Chrysler's F-bomb, Kenneth Cole's Egyptian disaster, Starbucks, Denny's
and other companies that created reputation management situations with
their social media disasters... read more
The Basic Media Kit 2/27/11
A media kit or press page on your website is an essential part of your PR
toolbox. Here's what the basic kit should include... read more
Guaranteed News Coverage 9/4/10
Peter Shankman of HARO - Help A Reporter Out, blogs about how not to
work with the news media... read more
Advertising That Sells 7/21/10
A few key advertising principles to make your advertising pay for itself...
read more
365 PR Opportunities 6/1/10
Virtually every day, week and month has some sort of holiday or
observance attached to it. That means 365 public relations opportunities
for your business or organization... read more
Social Media Sabotage: The Accidental Enemy 5/5/10
Are your employees accidentally sabotaging your company and your
brand with their social media posts? A corporate social media policy can
help... read more
BP Oil Exec's Textbook P.R. Crisis Interview 5/5/10
BP CEO Tony Hayward aces this CNN interview about the Gulf of Mexico
oil rig explosion... read more
How to Influence Opinions and Actions 4/23/10
Press releases are great for making announcements such as a business
expansion or fundraising campaign, but to influence opinions or change
people's actions, marketing and public relations are needed... read more
Social Media is a Conversation 4/11/10
Most businesses are going in the wrong direction when it comes to using
social media. Here's the simple mistake they're making... read more
Toyota's P.R. Effort: Not Doing Enough 3/11/10
Toyota has enjoyed a solid reputation for 50 years, but unless it ramps up
it's P.R. efforts, the company's troubles will only get worse... read more
The Power of Postcards 3/11/10
Postcards can be one of the most effective ways of marketing your
business or organization. Here's why, and how to do it... read more
The Tiger Woods Affair 3/11/10
Tiger Woods has finally spoken publicly, but did he say the right things,
and could he have handled the whole situation differently? read more
Calling All Experts part three 3/11/10
Speed, and sometimes, gentle persistence are the keys to having the
media call on you for your expertise... read more
Calling All Experts part two 2/16/10
Inform the media, don't sell, when you get asked to share your expertise
with a media outlet's audience. Here's why... read more
Calling All Experts part one 2/2/10
The media is always looking for experts to talk to. Here's why you should
put your expertise to work for your business in the press. read more
The John Edwards Media Disaster 1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide. read more
Advertisers know this. You should, too... 1/19/10
Let's talk about advertising for a moment. There's a parallel that can be
drawn between what successful advertisers know, and the kind of press
coverage you're seeking... read more
Snail Mail Marketing That Works 1/5/10
Snail mail is an often overlooked, but powerful tool in your marketing kit...
if you use it effectively. Here's how to do it. read more
The Key to Getting Press Coverage 12/15//09
There's one question every reporter asks when he or she considers a
story. Answer it, and you greatly increase your chances of getting news
coverage... read more
Shattering P.R. Myths...
I have friends in the media... always release bad news on Friday... and
other old-wives tales. Most P.R. firms are headed in the wrong direction...
read more
Press Releases 101... Updated on 8/3/10
Effective press releases do more than just generate news coverage.
They can help shape your public image... read more
Media Kits That Get Attention...
Press kits have their place in your P.R. strategy, but the key is to make
sure they contain the right things. That's right. Things. Not information,
although that should be in your kit, too... read more
Roadblocks to Press Coverage...
Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips... read more
| Ithaca Public Relations 159 Snyder Hill Road Ithaca, NY 14850 607-280-3840 info@ithacapr.com |
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| Subscribe to The Insider |
The Insider is the official bi-monthly
E-Tip Sheet of Ithaca Public
Relations.
Each issue brings you inside
information on media relations,
public relations, marketing,
advertising, branding, social media,
reputation management, and more!
The Insider is ALWAYS about solid,
practical information that you can
use right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.
The Insider is NEVER about what
I.P.R. is doing, who we're
promoting, or a thinly disguised
effort to sell you products or
services.
Ithaca Public Relations has a
proven track record of getting our
clients press coverage, helping
them grow their businesses, solidify
their positions in the marketplace
and protecting their brands.
Subscribe to The Insider today.
Want to know more? Contact Us
E-Tip Sheet of Ithaca Public
Relations.
Each issue brings you inside
information on media relations,
public relations, marketing,
advertising, branding, social media,
reputation management, and more!
The Insider is ALWAYS about solid,
practical information that you can
use right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.
The Insider is NEVER about what
I.P.R. is doing, who we're
promoting, or a thinly disguised
effort to sell you products or
services.
Ithaca Public Relations has a
proven track record of getting our
clients press coverage, helping
them grow their businesses, solidify
their positions in the marketplace
and protecting their brands.
Subscribe to The Insider today.
Want to know more? Contact Us
Ithaca, NY 607-280-3840 info@ithacapr.com
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