| Effective Press Relations |
WELCOME TO THE INSIDER
Why does the news media pick up on some stories, but not others? Is
there such a thing as "off the record" with a reporter? What do news
journalists really think about press conferences?
The Insider... inside information on how the news media really thinks and
works. Real-time, solid, practical advice and tips that you can use right
now, from people who worked in the news media for more than two
decades.
Calling All Experts part two 2/16/10
Inform the media, don't sell, when you get asked to share your expertise
with a media outlet's audience. Here's why... read more
Calling All Experts part one 2/2/10
The media is always looking for experts to talk to. Here's why you should
put your expertise to work for your business in the press. read more
The John Edwards Media Disaster 1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide. read more
Advertisers know this. You should, too... 1/19/10
Let's talk about advertising for a moment. There's a parallel that can be
drawn between what successful advertisers know, and the kind of press
coverage you're seeking... read more
Snail Mail Marketing That Works 1/5/10
Snail mail is an often overlooked, but powerful tool in your marketing kit...
if you use it effectively. Here's how to do it. read more
The Key to Getting Press Coverage 12/15//09
There's one question every reporter asks when he or she considers a
story. Answer it, and you greatly increase your chances of getting news
coverage... read more
Shattering P.R. Myths...
I have friends in the media... Always release bad news on Friday... and
other old-wives tales. Most P.R. firms are headed in the wrong direction...
read more
Press Releases 101...
Effective press releases do more than just generate news coverage.
They can help shape your public image... read more
Press Kits That Get Attention...
Press kits have their place in your P.R. strategy, but the key is to make
sure they contain the right things. That's right. Things. Not information,
although that should be in your kit, too... read more
Roadblocks to Press Coverage...
Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips... read more
there such a thing as "off the record" with a reporter? What do news
journalists really think about press conferences?
The Insider... inside information on how the news media really thinks and
works. Real-time, solid, practical advice and tips that you can use right
now, from people who worked in the news media for more than two
decades.
Calling All Experts part two 2/16/10
Inform the media, don't sell, when you get asked to share your expertise
with a media outlet's audience. Here's why... read more
Calling All Experts part one 2/2/10
The media is always looking for experts to talk to. Here's why you should
put your expertise to work for your business in the press. read more
The John Edwards Media Disaster 1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide. read more
Advertisers know this. You should, too... 1/19/10
Let's talk about advertising for a moment. There's a parallel that can be
drawn between what successful advertisers know, and the kind of press
coverage you're seeking... read more
Snail Mail Marketing That Works 1/5/10
Snail mail is an often overlooked, but powerful tool in your marketing kit...
if you use it effectively. Here's how to do it. read more
The Key to Getting Press Coverage 12/15//09
There's one question every reporter asks when he or she considers a
story. Answer it, and you greatly increase your chances of getting news
coverage... read more
Shattering P.R. Myths...
I have friends in the media... Always release bad news on Friday... and
other old-wives tales. Most P.R. firms are headed in the wrong direction...
read more
Press Releases 101...
Effective press releases do more than just generate news coverage.
They can help shape your public image... read more
Press Kits That Get Attention...
Press kits have their place in your P.R. strategy, but the key is to make
sure they contain the right things. That's right. Things. Not information,
although that should be in your kit, too... read more
Roadblocks to Press Coverage...
Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips... read more
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| The Insider |
Finger Lakes Media Strategies
Strategic Media Relations
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| Subscribe to The Insider |
The Insider is the official bi-monthly
E-Tip Sheet of Finger Lakes Media
Strategies.
Each issue brings you inside
information on press and media
relations, marketing, advertising,
branding and more!
The Insider is ALWAYS about solid,
practical information that you can use
right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.
The Insider is NEVER about what
FLMS is doing, who we're promoting,
or a thinly disguised effort to sell you
products or services.
Finger Lakes Media Strategies has a
proven track record of getting our
clients press coverage, helping them
grow their businesses, solidify their
positions in the marketplace and
protecting their brands.
Subscribe to The Insider today.
Want to know more? Contact Us
E-Tip Sheet of Finger Lakes Media
Strategies.
Each issue brings you inside
information on press and media
relations, marketing, advertising,
branding and more!
The Insider is ALWAYS about solid,
practical information that you can use
right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.
The Insider is NEVER about what
FLMS is doing, who we're promoting,
or a thinly disguised effort to sell you
products or services.
Finger Lakes Media Strategies has a
proven track record of getting our
clients press coverage, helping them
grow their businesses, solidify their
positions in the marketplace and
protecting their brands.
Subscribe to The Insider today.
Want to know more? Contact Us