Effective Press Relations
WELCOME TO THE INSIDER
Why does the news media pick up on some stories, but not others? Is
there such a thing as "off the record" with a reporter? What do news
journalists really think about press conferences?

The Insider... inside information on how the news media really thinks and
works. Real-time, solid, practical advice and tips that you can use right
now, from people who worked in the news media for more than two
decades.


Calling All Experts   part two   2/16/10
Inform the media, don't sell, when you get asked to share your expertise
with a media outlet's audience. Here's why...
read more


Calling All Experts   part one   2/2/10
The media is always looking for experts to talk to. Here's why you should
put your expertise to work for your business in the press.
read more


The John Edwards Media Disaster   1/22/10
What we can learn from the news coverage John Edwards received, after
admitting he fathered a child with a campaign aide.
read more


Advertisers know this. You should, too...   1/19/10

Let's talk about advertising for a moment. There's a parallel that can be
drawn between what successful advertisers know, and the kind of press
coverage you're seeking...
read more


Snail Mail Marketing That Works   1/5/10

Snail mail is an often overlooked, but powerful tool in your marketing kit...
if you use it effectively. Here's how to do it.
read more


The Key to Getting Press Coverage   12/15//09

There's one question every reporter asks when he or she considers a
story. Answer it, and you greatly increase your chances of getting news
coverage...
read more


Shattering P.R. Myths...

I have friends in the media... Always release bad news on Friday... and
other old-wives tales. Most P.R. firms are headed in the wrong direction...
read more  


Press Releases 101...

Effective press releases do more than just generate news coverage.
They can help shape your public image...
read more


Press Kits That Get Attention...

Press kits have their place in your P.R. strategy, but the key is to make
sure they contain the right things. That's right. Things. Not information,
although that should be in your kit, too...
read more


Roadblocks to Press Coverage...

Most people run into roadblocks with press coverage because of a few
simple things they can easily adjust. Try these simple tips...
read more
159 Snyder Hill Road
Ithaca, NY  14850
607-280-3840
info@flmsmedia.com
The Insider
Finger Lakes Media Strategies
Strategic Media Relations
Copyright 2005 - 2010  Finger Lakes Media Strategies  All Rights Reserved
Subscribe to The Insider
The Insider is the official bi-monthly
E-Tip Sheet of Finger Lakes Media
Strategies.

Each issue brings you inside
information on press and media
relations, marketing, advertising,
branding and more!

The Insider is
ALWAYS about solid,
practical information that you can use
right now to begin positioning
yourself, your organization, your
message and your brand in the
media, and with the public.  

The Insider is
NEVER about what
FLMS is doing, who we're promoting,
or a thinly disguised effort to sell you
products or services.

Finger Lakes Media Strategies has a
proven track record of getting our
clients press coverage, helping them
grow their businesses, solidify their
positions in the marketplace and
protecting their brands.

Subscribe to The Insider today.

Want to know more?
Contact Us