Light the NIght walk on Thursday,
September 27th at Stewart Park in
Ithaca. Headlines...
Community Coalition for Healthy
Youth begins radio awareness
campaign in 9/07. Headlines...
Independent Consultants Network
introduces itself to the business
community in 9/07. Headlines...
September 27th at Stewart Park in
Ithaca. Headlines...
Community Coalition for Healthy
Youth begins radio awareness
campaign in 9/07. Headlines...
Independent Consultants Network
introduces itself to the business
community in 9/07. Headlines...
Mapping Your Media Strategy
Media coverage that focuses on your message. It tells your story
accurately and completely. It's no accident. It's a planned strategy. One
that anticipates media coverage and prepares you for it. The Finger
Lakes Media Strategies proactive approach.
A Media Plan is a plan is a confidential document. It examines your
current public image, where you want it to be and how to achieve that
goal. It identifies opportunities and potentials across your organization for
positive and negative news coverage. It details the strategy you'll use to
inform the press and the public and manage your relationship with the
media.
Out-sourcing your media and press relations may make the most sense.
Seminars, workshops and periodic consultations may help you to handle
them in-house. The solution might be a combination of both.
Our initial consultation will determine how to best meet your goals.
Contact Us today to discuss them and arrange an initial consultation.
There's no cost or obligation on your part.
| Courtesy: Ithaca Journal |
GOALS
OPPORTUNITIES
Crafting and Advancing Your Message
Sending the right message to each of your audiences is crucial. So is
making sure they don't conflict with each other.
News interviews, press conferences, press releases, guest articles, guest
editorials, speeches, trade publications and newsletters. They're a few of
the opportunities you have to present your messages and advance your
position and public image.
Knowing what to expect, what to say or write and how to say or write it is
the key. Finger Lakes Media Strategies can help. We'll prepare you for a
news interview, craft a press release, guest editorial or article that gets
newsroom attention, organize a press conference that focuses on your
message, or write a speech that advances your position.
Does your organization include people who are considered experts in
their field? Why not be available to the media when issues related to that
expertise are in the news?
Finger Lakes Media Strategies will research the media markets and
outlets that are seeking your expertise. We'll arrange interviews and work
with you, so you know what questions to expect and how best to respond
to them.
Contact Us today to discuss the different opportunities that are available
to your organization and how best to position your messages.
KNOWLEDGE
Seminars and Workshops
Your organization embraces change. It adapts and innovates. It thinks
strategically. Internally and externally, it moves forward. But, your press
relations don't. News coverage may be minimal. Worse, it may be
primarily negative.
Finger Lakes Media Strategies can help.
We offer seminars and workshops that are tailored specifically to the
needs of each group or organization. Simply put, different organizations
have different opportunities and needs for press coverage than others
and any organization can find itself in a crisis control situation.
A workshop with FLMS focuses on one or two specific needs or issues,
while seminars cover a wider spectrum of press relations activities.
The information and applications in our seminars and workshops are
based on our past experience as working members of the news media.
We use that knowledge to develop an outline that focuses on the
practical information and applications specific to your needs Real-time
knowledge and tools you can use immediately.
Our seminars and workshops are not theory. We don't tell stories or try to
sell additional services. We invest in them by working with clients and
organizations ahead of time, to determine what information, knowledge
and skill sets will be of the most benefit. We literally come prepared to roll
up our sleeves and go to work on immediately improving your press
relations skills and making them more effective.
Contact Us today to find out more about a seminar or workshop for your
organization.
Successful advertisers follow some
simple rules to keep their name in
front of customers and potential
customers.
Use these same rules to increase
the amount of press coverage your
story gets.
read The Insider...
simple rules to keep their name in
front of customers and potential
customers.
Use these same rules to increase
the amount of press coverage your
story gets.
read The Insider...
| Courtesy: News10Now |
| Courtesy: Ithaca Journal |
Effective Press Relations and a
Proactive Approach helped
Gadabout Transportation Services
tell the public about a volunteer
driver shortage and a fund-raising
campaign.
Both stories were reported by local
and regional print, radio and t.v.
Visit our About Us page to learn
about The Proactive Approach
Proactive Approach helped
Gadabout Transportation Services
tell the public about a volunteer
driver shortage and a fund-raising
campaign.
Both stories were reported by local
and regional print, radio and t.v.
Visit our About Us page to learn
about The Proactive Approach
The news is not always good.
That's when it's important to
everyone that your message is
accurately and completely reported.
Knowing what information to
release, who to release it to and
when to release it can minimize
negative publicity and negative
public reaction.
That's why it's critical to work with
someone who has first-hand
experience in both.
Contact us today to discuss your
Crisis Control media plan.
That's when it's important to
everyone that your message is
accurately and completely reported.
Knowing what information to
release, who to release it to and
when to release it can minimize
negative publicity and negative
public reaction.
That's why it's critical to work with
someone who has first-hand
experience in both.
Contact us today to discuss your
Crisis Control media plan.
| 159 Snyder Hill Road Ithaca, NY 14850 607-280-3840 info@flmsmedia.com |
| Effective Press Relations |
Finger Lakes Media Strategies
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Solutions
| Copyright 2008 Finger Lakes Media Strategies All Rights Reserved |
| Courtesy: Tompkins Weekly |
