Media coverage that focuses on your message. It's no accident. It's a
planned strategy. One that anticipates media coverage and prepares you
for it. The Finger Lakes Media Strategies Proactive Approach.
Outsourcing your media and press relations may make the most sense.
Seminars, workshops and periodic consultations may help you to handle
them in-house. The solution might be a combination of both.
Our initial consultation will determine how to best meet your goals.
Contact Us today. There's no cost or obligation on your part.
MAPPING YOUR MEDIA STRATEGY
CRAFTING AND ADVANCING
YOUR MESSAGE
Sending the right message to each of your audiences is crucial. So is
making sure they don't conflict with each other.
News interviews, press conferences, press releases, guest articles, guest
editorials, speeches, trade publications and newsletters. They're a few of
the opportunities you have to present your messages and advance your
position and public image.
Knowing what to expect, what to say or write and how to say or write it is
the key. Finger Lakes Media Strategies can help. We'll prepare you for a
news interview, craft a press release, guest editorial or article that gets
newsroom attention, organize a press conference that focuses on your
message, or write a speech that advances your position.
Does your organization include people who are considered experts in
their field?
Finger Lakes Media Strategies will research the media markets and
outlets that are seeking your expertise. We'll arrange interviews and work
with you, so you know what questions to expect and how best to respond
to them.
Contact Us today to discuss how best to position your messages.
SEMINARS AND WORKSHOPS
You embrace change. You adapt and innovate. You think strategically.
Internally and externally, you move forward. But, your press relations
don't. News coverage may be minimal, or primarily negative.
Finger Lakes Media Strategies can help.
We offer seminars and workshops that are tailored specifically to the
needs of each group or organization. Simply put, different organizations
have different opportunities and needs for press coverage than others
and any organization can find itself in a crisis control situation.
A workshop with FLMS focuses on one or two specific needs or issues,
while seminars cover a wider spectrum of press relations activities.
The information and applications in our seminars and workshops are
based on our past experience as working members of the news media.
We use that knowledge to develop an outline that focuses on the
practical information and applications specific to your needs Real-time
knowledge and tools you can use immediately.
Contact Us today to discuss a seminar or workshop for your organization.
Successful advertisers follow some
simple rules. Use these same rules
to increase the amount of press
coverage your story gets.
Read The Insider...
A Proactive Approach helped
Gadabout Transportation Services
tell the public about a shortage of
drivers and a fundraising campaign.
Visit our About Us page to learn
about The Proactive Approach
The news is not always good.
That's when it's important to
everyone that your message is
accurately and completely reported.
Knowing what information to
release, who to release it to and
when to release it can minimize
negative publicity and negative
public reaction.
It's critical to work with someone
who has firsthand experience in
both.
Does your organization have a
crisis control media plan?
Contact Us today to discuss yours.
Strategic Media Relations
Finger Lakes Media Strategies
Copyright 2005 - 2010 Finger Lakes Media Strategies All Rights Reserved
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Your Media Plan
Your Media Strategy
Crafting Your Message
Seminars and Workshops
Your Media Plan is a plan is a confidential document. It examines your
current public image, where you want it to be and how to achieve that
goal. It identifies opportunities and potentials across your organization for
positive and negative news coverage. It details the strategy you'll use to
inform the press and the public and manage your relationship with the
traditional media... and the new, social media
A Media Plan may be as simple as sending an occasional news release,
or a more detailed strategy that also includes interviews, blogs, trade
publications, guest editorials and more.
Contact Us today to discuss your media plan
YOUR MEDIA PLAN
WHAT WE DO
Media coverage that focuses on your message. It tells your story
accurately and completely, advancing your message, enhancing your
brand, and protecting your reputation. The FLMS Proactive Approach.