Marketing that focuses on your message is no accident. It's a planned
strategy. One that anticipates both opportunities and challenges, and prepares
you for it. The Ithaca Public Relations Proactive Approach helps you lead the
conversation about your brand, not follow it.

Outsourcing your markting and public relations may make the most sense.
Seminars, workshops and periodic consultations may help you to handle
them in-house. The solution might be a combination of both.

Our initial consultation will determine how to best meet your goals.
Contact Us
today. There's no cost or obligation on your part.
MAPPING YOUR MARKETING STRATEGY
CRAFTING AND ADVANCING YOUR MESSAGE
Sending the right message to each of your audiences is crucial. So is making
sure they don't conflict with each other.

The digital age... social media, combined with traditional marketing and PR
presents incredible messaging opportunities for brands that effectively blend
them into a strategic plan. Ithaca Public Relations can help you craft the right
messages to advance your marketplace position and protect your public
image.

Knowing what to expect, what to say or write and how to say or write it is the
key. Ithaca Public Relations can help. We'll prepare you for a news interview,
craft a press release, guest editorial or article that gets newsroom attention,
organize a press conference that focuses on your message, or write a
speech that advances your position.  

Does your organization include people who are considered experts in their
field?

Ithaca Public Relations will research the media markets and outlets that are
seeking your expertise. We'll arrange interviews and work with you, so you
know what questions to expect and how best to respond to them.

Contact Us today to discuss how best to position your messages.
SEMINARS AND WORKSHOPS
You embrace change. You adapt and innovate. You think strategically.
Internally and externally, you move forward. But, your marketing and PR efforts
don't. Your results may be minimal, or primarily negative.

Ithaca Public Relations can help.

We offer seminars and workshops that are tailored specifically to the needs of
each group or organization.  Simply put, different organizations have different
marketing/PR opportunities and needs than others, and in the age of social
media, any organization can find itself in a reputation management situation
before it knows what hit it.

A workshop with I.P.R. focuses on one or two specific needs or issues, while
seminars cover a wider spectrum of press relations activities.

The information and applications in our seminars and workshops are based on
our past experience with our clients, and as members of the news media. We
use that knowledge to develop an outline that focuses on the  practical
information and applications specific to your needs   Real-time knowledge
and tools you can use immediately.

Contact Us today to discuss a seminar or workshop for your organization.
Ithaca Public Relations   159 Snyder Hill Road   Ithaca, NY 14850   607-280-3840   info@ithacapr.com
Your Marketing Plan is a plan is a confidential document. It examines your
current public image, identifies your target audiences, how you'll present
yourself to them, and how to achieve that goal. It identifies opportunities and
potentials across your organization. It details the strategy you'll use to engage
and inform the press and the public, and manage your relationships with them.

A Marketing Plan may be as simple as sending an occasional news release,
or a more detailed strategy that also includes social media, traditional and
digital advertising, printed promotional materials, media relations, and more.

Contact Us today to discuss your marketing plan
YOUR MARKETING PLAN
WHAT WE DO
Marketing that focuses on your message. It tells your story accurately and
completely, advancing your postition, enhancing your brand, and protecting
your reputation. The I.P.R. Proactive Approach.
Copyright 2005 - 2013  Ithaca Public Relations  All Rights Reserved
Straight up, no-nonsense marketing and PR advice from The Insider, the flagship e-advice column from Ithaca Public Relations. Subscribe today!
Click image to enlarge. Newschannel 9 WSYR TV coverage of economic and retail development in downtown Ithaca. The story was the result of a long-term media relations strategy implemented by Ithaca Public Relations for downtown Ithaca.
Click image to enlarge. Front page photo spread for the Leukemia and Lymphoma Society's Light the Night Walk. Ithaca Public Relations developed the marketing campaign, which also included a feature news story, guest editorial, and radio and TV commercials.
Ithaca's Booming! Newschannel 9
WSYR TV story about economic
development and retail
development in downtown Ithaca.
Click image to enlarge. Digital poster used on Facebook and in emails, to promote the Finger Lakes Mud Run at Everest Park Black Friday Sale, as part of IPR's ongoing marketing strategy and campaign for the Mud Run. Poster concept and design by Ithaca Public Relations
Digital poster promoting The Finger
Lakes Mud Run at Everest Park
Black Friday Sale
"Keeping Your Lawn Furniture?"
Part of a radio ad campaign for
ASI Renovations, created by
Ithaca Public Relations
Helping families whose children
have life-altering illnesses...
Get introduced to The Finger Lakes
Mud Run at Everest Park in this
video produced by Ithaca Public
Relations.
Front page photo spread in the
Ithaca Journal for the Leukemia
and Lymphoma Society's Light the
Night Walk.
Our Services
Ithaca, NY   607-280-3840   info@ithacapr.com