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Finger Lakes Media Strategies
Strategic Media Relations
| The Insider - Put Your Expertise into the Press |
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The media is always looking for experts to talk to. Newspapers, trade,
business, topical and special interest publications, radio and television
talk shows or news programs, and their websites, are all opportunities for
you to share your expertise and grow your bottom line.
Make No Mistake
There is a clear difference between the media presenting you as an
expert and the paid advertising you do to tell people you’re an expert.
The public knows it, and it's a wise organization that recognizes it, as
well. People love truly creative advertising, but they also know it's a paid
effort to get them to buy a product or service.
It’s a totally different story when a media outlet chooses to present you to
the public as an expert, and you aren't paying it to do so. It carries more
weight because it’s an independent third party telling them you're an
expert.
An Independent Third Party They Trust
People don’t buy from businesses they don’t trust. Similarly, they don’t get
their news from sources they don’t trust. Nor do they read trade,
business, topical or special interest publications, or watch or listen to
news programs/talk shows they don’t trust. Websites? It's the same thing.
They do, however, patronize media outlets they trust in the same way
they patronize businesses they trust. They read, watch, or listen to them.
Think About It
When you share your expertise with a media outlet’s audience, it can
have the same impact as a satisfied client or customer referring someone
to you. Your client or customer likes and trusts you, and that carries a lot
of weight with the person receiving the referral. You're granted a certain
amount of implicit trust.
Now consider that a media outlet is already trusted and liked by the
people who are patronizing it. By default, you’re granted a certain amount
of implicit trust and favorable impression with it’s audience.
Regular appearances on or in that media outlet can help to grow that
trust and favorable impression, leading to the point that the audience
chooses to contact you for your services or products. That’s good for
your bottom line.
Related articles:
Calling All Experts part two
Calling All Experts part three
Posted on 2/2/10
business, topical and special interest publications, radio and television
talk shows or news programs, and their websites, are all opportunities for
you to share your expertise and grow your bottom line.
Make No Mistake
There is a clear difference between the media presenting you as an
expert and the paid advertising you do to tell people you’re an expert.
The public knows it, and it's a wise organization that recognizes it, as
well. People love truly creative advertising, but they also know it's a paid
effort to get them to buy a product or service.
It’s a totally different story when a media outlet chooses to present you to
the public as an expert, and you aren't paying it to do so. It carries more
weight because it’s an independent third party telling them you're an
expert.
An Independent Third Party They Trust
People don’t buy from businesses they don’t trust. Similarly, they don’t get
their news from sources they don’t trust. Nor do they read trade,
business, topical or special interest publications, or watch or listen to
news programs/talk shows they don’t trust. Websites? It's the same thing.
They do, however, patronize media outlets they trust in the same way
they patronize businesses they trust. They read, watch, or listen to them.
Think About It
When you share your expertise with a media outlet’s audience, it can
have the same impact as a satisfied client or customer referring someone
to you. Your client or customer likes and trusts you, and that carries a lot
of weight with the person receiving the referral. You're granted a certain
amount of implicit trust.
Now consider that a media outlet is already trusted and liked by the
people who are patronizing it. By default, you’re granted a certain amount
of implicit trust and favorable impression with it’s audience.
Regular appearances on or in that media outlet can help to grow that
trust and favorable impression, leading to the point that the audience
chooses to contact you for your services or products. That’s good for
your bottom line.
Related articles:
Calling All Experts part two
Calling All Experts part three
Posted on 2/2/10
CALLING ALL EXPERTS PART ONE
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| 159 Snyder Hill Road Ithaca, NY 14850 607-280-3840 info@flmsmedia.com |
See examples of how the FLMS
Advertising Philosophy generates
press coverage. Headlines...
Your press kit can help ensure the
media reports your story accurately
and completely. read more...
Return to The Insider
A media plan is your blueprint to
Effective Press Relations. Visit our
Solutions page.
Thought Leadership can change
public perception about your image
during a Crisis Control situation.
Read about the FLMS Proactive
Approach on our About Us page.
The Key to Getting Press Coverage
P.R. Myths Exposed
Support Christopher's Campaign
Advertising Philosophy generates
press coverage. Headlines...
Your press kit can help ensure the
media reports your story accurately
and completely. read more...
Return to The Insider
A media plan is your blueprint to
Effective Press Relations. Visit our
Solutions page.
Thought Leadership can change
public perception about your image
during a Crisis Control situation.
Read about the FLMS Proactive
Approach on our About Us page.
The Key to Getting Press Coverage
P.R. Myths Exposed
Support Christopher's Campaign