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Finger Lakes Media Strategies
Strategic Media Relations
| Copyright 2005 - 2010 Finger Lakes Media Strategies All Rights Reserved |
| The Insider - Snail Mail Marketing |
| 159 Snyder Hill Road Ithaca, NY 14850 607-280-3840 info@flmsmedia.com |
Return to The Insider.
A good backgrounder compliments
and enhances a good press
release. It reinforces your other
public relations efforts.
Putting the right information in a Q
and A sheet can strengthen your
message to the press and support
your marketing messages at the
same time.
Finger Lakes Media Strategies can
help.
Contact Us today to discuss what
should be in your press kit.
Find out more about the FLMS
Proactive Approach by visiting our
About Us page.
A good backgrounder compliments
and enhances a good press
release. It reinforces your other
public relations efforts.
Putting the right information in a Q
and A sheet can strengthen your
message to the press and support
your marketing messages at the
same time.
Finger Lakes Media Strategies can
help.
Contact Us today to discuss what
should be in your press kit.
Find out more about the FLMS
Proactive Approach by visiting our
About Us page.
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How often do you receive snail mail marketing letters that ask you for
your opinion or expertise, or directly address what is important to you?
And, how often do you recieve marketing materials that focus on what's
important to the person/organization sending them to you?
Snail-mail marketing is an often-overlooked, but very powerful tool that
can help you grow your business or organization… particularly now that e-
communication has become the norm and fewer people are using
traditional mail for marketing purposes. For that reason alone, snail-mail,
even for marketing purposes, can stand out and get your client or
potential client's attention.
Most businesses and organizations use standard form-letters, brochures,
fact sheets, etc, for marketing purposes. But, when we consider that our
clients and customers (and potential ones) want to know that we
understand and respect what is important to them, it's important that our
follow-up marketing efforts tell them that we're listening.
Make Your Marketing Letter Stand Out
Use the first half of your follow-up snail-mail letter to ask for their
professional opinion or advice on something related to their business or
organization. Put some thought into the questions… something that
requires more than a yes or no answer. Ask several of them, then state
that you’re confident your prospect or someone in the organization can
answer those questions for you.
This tells your prospect you were listening to him or her, and that you
have a genuine interest in helping them. It also draws them into your
letter.
Use the second half of your letter to point out how your business or
organization can help them achieve their goals and objectives and be
sure to use their name or the name of the business or organization
several times. This type of personal touch does not go unnoticed and will
go a long way toward making your prospect much more receptive to using
your product or service.
Finally, put one of those questions from the first part of your letter on the
envelope, just below your prospect’s name and address. Use their name
at the beginning of the question, which will engage them before they even
open the envelope and reduce the risk of it going in the trash before it
ever gets opened
Brochures, Flyers and Fact-Sheets?
Desktop publishing now makes it possible to tailor these individually. Use
a master template with text, images, etc., then partially rewrite it to directly
address your prospect. Be sure to change the images to reflect the
industry/product/service of your prospect as well.
The Bottom Line
This type of effective snail-mail marketing is time consuming. Clearly, it
may not be possible to use it for cold-call marketing efforts fi your
business or organization does a lot of that. However, if you’ve qualified
your prospect, listened to him or her, identified their needs and priorities
and how you can help them, the extra effort and time you invest in
personalizing a snail-mail letter will greatly increase your bottom line.
Related article:
The Power of Postcards
Posted on 1/5/10
your opinion or expertise, or directly address what is important to you?
And, how often do you recieve marketing materials that focus on what's
important to the person/organization sending them to you?
Snail-mail marketing is an often-overlooked, but very powerful tool that
can help you grow your business or organization… particularly now that e-
communication has become the norm and fewer people are using
traditional mail for marketing purposes. For that reason alone, snail-mail,
even for marketing purposes, can stand out and get your client or
potential client's attention.
Most businesses and organizations use standard form-letters, brochures,
fact sheets, etc, for marketing purposes. But, when we consider that our
clients and customers (and potential ones) want to know that we
understand and respect what is important to them, it's important that our
follow-up marketing efforts tell them that we're listening.
Make Your Marketing Letter Stand Out
Use the first half of your follow-up snail-mail letter to ask for their
professional opinion or advice on something related to their business or
organization. Put some thought into the questions… something that
requires more than a yes or no answer. Ask several of them, then state
that you’re confident your prospect or someone in the organization can
answer those questions for you.
This tells your prospect you were listening to him or her, and that you
have a genuine interest in helping them. It also draws them into your
letter.
Use the second half of your letter to point out how your business or
organization can help them achieve their goals and objectives and be
sure to use their name or the name of the business or organization
several times. This type of personal touch does not go unnoticed and will
go a long way toward making your prospect much more receptive to using
your product or service.
Finally, put one of those questions from the first part of your letter on the
envelope, just below your prospect’s name and address. Use their name
at the beginning of the question, which will engage them before they even
open the envelope and reduce the risk of it going in the trash before it
ever gets opened
Brochures, Flyers and Fact-Sheets?
Desktop publishing now makes it possible to tailor these individually. Use
a master template with text, images, etc., then partially rewrite it to directly
address your prospect. Be sure to change the images to reflect the
industry/product/service of your prospect as well.
The Bottom Line
This type of effective snail-mail marketing is time consuming. Clearly, it
may not be possible to use it for cold-call marketing efforts fi your
business or organization does a lot of that. However, if you’ve qualified
your prospect, listened to him or her, identified their needs and priorities
and how you can help them, the extra effort and time you invest in
personalizing a snail-mail letter will greatly increase your bottom line.
Related article:
The Power of Postcards
Posted on 1/5/10
A POWERFUL MARKETING TOOL
Return to The Insider
Does your media plan include
strategies for media relations
during a crisis communications
situation?
Media Plans Developed by Finger
Lakes Media Strategies do.
Contact Us today, to discuss yours.
Does your media plan include
strategies for media relations
during a crisis communications
situation?
Media Plans Developed by Finger
Lakes Media Strategies do.
Contact Us today, to discuss yours.