Press kits: Beyond the basics
You have an attractive folder, a comprehensive and up-to-date company
backgrounder, a business card, and a press release specific to an
upcoming event or circumstance. What else can you do to augment that
press kit?
You have an attractive folder, a comprehensive and up-to-date company
backgrounder, a business card, and a press release specific to an
upcoming event or circumstance. What else can you do to augment that
press kit?
- Photos or slides: Are you announcing a product, a new location , a
major personnel change, or other event that would be enhanced
with pictures? If you want to include color pictures, use slides,
because they provide top quality and processing flexibility.
- Brochures and reprints: Use these when sending the kits to
members of the press who may be unfamiliar with your company.
- Competitive table: A general market overview should already be in
your company backgrounder. A competitive analysis highlights your
strengths when compared to your competitors.
- Press guide, or Q&A: This document anticipates the key question a
reporter might ask about your company or its announcement and
then answers them.
- References: When announcing a product or service, include
references to some of your most satisfied customers, one or more
industry analysts who will comment favorably on your company,
and perhaps even the names and key contacts of your major
competitors.
The above information was provided by:
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author: "Guerrilla Marketing" series of books
Over 14 million sold; now in 42 languages
www.gmarketing.com
www.guerrillamarketingassociation.com
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author: "Guerrilla Marketing" series of books
Over 14 million sold; now in 42 languages
www.gmarketing.com
www.guerrillamarketingassociation.com
EFFECTIVE MEDIA KITS
Return to The Insider.
A good backgrounder compliments
and enhances a good press
release. It reinforces your other
public relations efforts.
Putting the right information in a Q
and A sheet can strengthen your
message to the press and support
your marketing messages at the
same time.
Ithaca Public Relations can help.
Contact Us today to discuss what
should be in your press kit.
Find out more about the I.P.R.
Proactive Approach by visiting our
About Us page.
A good backgrounder compliments
and enhances a good press
release. It reinforces your other
public relations efforts.
Putting the right information in a Q
and A sheet can strengthen your
message to the press and support
your marketing messages at the
same time.
Ithaca Public Relations can help.
Contact Us today to discuss what
should be in your press kit.
Find out more about the I.P.R.
Proactive Approach by visiting our
About Us page.
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