Finger Lakes Media Strategies
| Effective Press Relations |
IN THE NEWS
2007 Ithaca/Cortland Light the Night Walk, Thursday, September 27th at
Stewart Park in Ithaca.
FLMS helped the Leukemia and Lymphoma Society promote the 2006
and 2007 walks in local print, radio and television media... an expansion
from previous years, when radio was the only medium the Society used.
Thank you to the 2007 media and kick-off event sponsors: The August
Moon Spa at La Tourelle, Cayuga Radio Group, Tompkins Weekly and
WENY Newschannel 36.
Pictures from the 2007 walk appeared on the front page of the 9/28/07
edition of the Ithaca Journal.
FLMS is proud to help the Leukemia and Lymphoma Society of Central
New York promote the Ithaca/Cortland Light the Night Walk on a
pro-bono basis.
Click the Logo
To Join the Walk
Tompkins Chamber names 2007
Annual Award recipients.
The Tompkins County Chamber of
Commerce recently contacted
FLMS to help publicize the
Chamber 2007 Annual Award
recipients.
FLMS responded by preparing and
sending press releases and
working with local and regional
media to arrange news coverage.
Congratulations to Warren Real
Estate, the Ithaca Coffee Company,
Borg Warner Morse TEC and
Challenge.
The Tompkins County Chamber of
Commerce Annual Dinner and
Meeting was held on Thursday,
January 31, 2008.
Annual Award recipients.
The Tompkins County Chamber of
Commerce recently contacted
FLMS to help publicize the
Chamber 2007 Annual Award
recipients.
FLMS responded by preparing and
sending press releases and
working with local and regional
media to arrange news coverage.
Congratulations to Warren Real
Estate, the Ithaca Coffee Company,
Borg Warner Morse TEC and
Challenge.
The Tompkins County Chamber of
Commerce Annual Dinner and
Meeting was held on Thursday,
January 31, 2008.
| Courtesy: Ithaca Journal |
| Courtesy: Tompkins Weekly |
Anodyne Solutions Expands Service Offerings... and Garners a Second
Straight Business Journal Article
Anodyne Solutions Incorporated had everything a new business could
want... a product and service that was in demand with projections that the
need would grow, a solid business plan, a willingness to work the plan
and a desire to create a niche in the marketplace.
Anodyne contacted FLMS to help introduce the company to the right
audiences without spending a lot on marketing and advertising.
By reviewing Anodyne's business plan and working with the company to
learn about its target markets and customers, FLMS was able to show the
company what information to release and announce and what information
to hold for future announcements, increasing the amount of news
coverage it received, without having to invest in advertising.
Courtesy: Ithaca Journal
FLMS worked with Anodyne to develop a
plan that targeted business news media
outlets and combined it with direct
marketing to potential clients to reinforce
both messages.
Each campaign was strategically timed to
coincide with Anodyne's expansion plans.
plan that targeted business news media
outlets and combined it with direct
marketing to potential clients to reinforce
both messages.
Each campaign was strategically timed to
coincide with Anodyne's expansion plans.
Gadabout Transportation Services Unveils "The May Altshuler" and A
Son Creates a Lasting Legacy For His Mother
When May Altshuler passed away in February, her son Glenn wanted to
honor her and the non-profit agency that meant so much to her. Glenn
asked friends and family to make a donation to Gadabout, with the funds
used to purchase a bus that would be named in honor of May.
They donated $22,000 in just two months!
Gadabout unveiled the inaugural "May Altshuler on May 11, 2007, just
before Mother's Day and FLMS helped Gadabout work with the local and
regional media to tell all of Central New York about it.
The May Altshuler" story was picked up by local and regional newspaper,
radio and television. FLMS is pleased to report this is the third time it has
helped Gadabout obtain both local and regional media coverage in radio,
television and print.
Courtesy: Ithaca Journal
"Practical Tips for Working with the
Media" on 4/10/07
FLMS presented "Practical Tips for
Working with the Media" on April
10, 2007 to the Independent
Consultants Network (ICON) in
Ithaca, New York.
Visit ICON online at:
www.iconconnect.org
Media" on 4/10/07
FLMS presented "Practical Tips for
Working with the Media" on April
10, 2007 to the Independent
Consultants Network (ICON) in
Ithaca, New York.
Visit ICON online at:
www.iconconnect.org
Courtesy: Delores Hemming
Photo:
FLMS discusses news interviews
with the Groton Business
Association.
FLMS discusses news interviews
with the Groton Business
Association.
| 159 Snyder Hill Road Ithaca, NY 14850 607-280-3840 info@flmsmedia.com |
| Copyright 2008 Finger Lakes Media Strategies All Rights Reserved |
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Headlines
Community Coalition for Healthy Youth begins radio awareness campaign
to discourage teen drinking and encourage parents to talk to their kids
about it, in September 2007
The Tompkins County Youth Services Department contacted FLMS to
arrange a radio campaign regarding teen drinking, on behalf of the
Community Coalition for Healthy Youth. The campaign consists of a
series of nationally-produced :30 second public service announcements
piggybacked with a :30 second local message that give parents details on
where to find more information about teen drinking.
FLMS wrote scripts for the local message, coordinated the advertising
buy, arranged production and provided voice talent for the :30 second
local messages.
Check back soon to hear the P.S.A.'s with the local message voiced by
FLMS's Bob Steinkamp.
"Practical Tips for Working with the
Media" on 10/12/07
FLMS discussed some of the
practical applications of effective
press relations with the
Professional Consultants
Association of Central New York.
This 45-minute workshop and
discussion was targeted toward
consultants who run their own
businesses or are part of an
operation of 3 people or less.
Finger Lakes Media Strategies
tailors workshops and seminars for
each individual client or
organization.
Visit our Solutions page to find out
more about FLMS seminars and
workshops for your organization, or
Contact Us.
Media" on 10/12/07
FLMS discussed some of the
practical applications of effective
press relations with the
Professional Consultants
Association of Central New York.
This 45-minute workshop and
discussion was targeted toward
consultants who run their own
businesses or are part of an
operation of 3 people or less.
Finger Lakes Media Strategies
tailors workshops and seminars for
each individual client or
organization.
Visit our Solutions page to find out
more about FLMS seminars and
workshops for your organization, or
Contact Us.
Courtesy: Ithaca Journal
ICON introduces itself to the
Tompkins County, NY business
community in an article in the 10/07
Ithaca Business Journal. The article
was drafted by FLMS.
Tompkins County, NY business
community in an article in the 10/07
Ithaca Business Journal. The article
was drafted by FLMS.
Courtesy: Ithaca Journal
