Crisis Communications

PERCEPTION

Ignore Them and They'll Go Away

Some people think they can ignore the press and it will go away

They think the press won't report a legitimate "negative" story about
them, if they don't return a call from a reporter or producer.

They think the press will hold the story while their response team meets
to debate and discuss the matter.

They think "no comment" will sway public opinion in their favor when
they're under attack.

You get the picture.

They think it's better p.r. for the press
to report that they were ordered to
take a product off the store shelves,
than to do it voluntarily.

REALITY

The news media doesn't go away if you ignore it.

Releasing the right information to the right people at the right time can
minimize negative publicity and negative public reaction. You either
manage the crisis or the media runs it. Ignoring the press can turn a 1
day news story into one that lasts for weeks.

Sometimes, the best messenger is a third voice such as an ally or
esteemed colleague. Occasionally, saying nothing is the best thing to do.
As long as you do it in a way that keeps the press and public open to
your message.

Shaping the conversation and framing the debate is essential to changing
public perception. Thought Leadership.

Finger Lakes Media Strategies brings you 20 years of working
experience in the news media. We know which "negative" stories will most
likely be pursued and what questions are most likely to be asked. We
made those same decisions in the past.

You benefit, because we reported the answers that minimized negative
publicity, kept images from being tarnished and prevented a loss of
standing or position. We also reported the answers that didn't.

What do you think when you see or hear in the news that someone had
"no comment", or no one was available to comment?

What would your employees think if it was you? Your board of directors or
stake-holders? Your volunteers, financial contributors or contemporaries?

We have a better response.

PLANNING AHEAD

Does your media plan include strategies for navigating a crisis
management or damage control situation? Media Plans developed by
Finger Lakes Media Strategies do. They identify potentials for those
situations within your organization and how you'll respond to them.

The Finger Lakes Media Strategies Proactive Approach.

Response versus Reaction. Contact Us today.

No one ever writes this into a
business plan...

Testing leads to the
discovery of a product
weakness that could mean
injury or loss of life if it isn't
recalled...

An external audit
determines funds were
embezzled and now
stockholders and stake-
holders are demanding
answers and assurances...

An employee or manager
makes a mistake that leads
to a lawsuit or government
investigation...

An organization weathers
economic changes, but due
to market conditions or
decreases in contributions,
must reduce it's workforce
or services in order to
remain viable...

These situations and others can
lead to calls from the media.

Making sure your message is
accurately and completely reported
is critical in a crisis management or
damage control situation.

In any situation, our goal is to
reduce and eliminate any media
coverage that could be damaging
to your organization and it's public
image.

Put our experience to work for you.

Contact U s today.

159 Snyder Hill Road
Ithaca, NY 14850
607-280-3840
info@flmsmedia.com

Crisis Control

Courtesy: www.personneltoday.com

Tylenol or O.J. Simpson?

You may win in the courtroom, but
the court of public opinion is a
different case. Call us today.

Public Image

Thought Leadership

Finger Lakes Media Strategies

Strategic Media Relations