About Us

Finger Lakes Media Strategies

Effective Press Relations

ABOUT US

Finger Lakes Media Strategies is a full service consulting firm. We help
organizations develop and manage effective relationships with the press.
We also advise and consult with clients about advertising and marketing.
In some cases, we provide those services as well.

We're based in Ithaca, NY. We were founded in 2005 by Bob Steinkamp,
who's worked as a radio and television news reporter and public affairs
programmer for over 20 years. Our clients benefit from our experience,
because we use it as the basis for all of our recommendations, services
and actions.

Our Mission

Our Philosophy

The Proactive Approach

Out-Source or In-House

OUR MISSION

The mission of Finger Lakes Media Strategies is to empower our clients
to become proactive in their approach to press relations. We accomplish
this by working with them in a way that allows them to learn how and why
we make the recommendations we do, and take the actions we take.

OUR PHILOSOPHY

The Finger Lakes Media Strategies philosophy is that every organization
can develop effective working relationships with the press.

Our philosophy was formed from direct observations as news journalists,
about how different organizations handle their media relations. Some are
very effective and receive more positive media coverage. They are able
to minimize negative media coverage because they're prepared. They
have a plan for media relations in place, and they work it.

Some organizations generate more negative press coverage. Some do
great things, but get no coverage at all. They typically have no media
relations plan in place, or make little or no effort to build a working
relationship with the press. Some do make an attempt, but are unaware
of several simple things they could do differently, often at no cost, to build
a more solid relationship, and begin generating positive media coverage.

The Finger Lakes Media Strategies Proactive Approach means helping
clients develop an attitude, policy and plan that anticipates and is
prepared for media coverage.

We begin with an assessment of our client's current and past
experience with the media. We review their goals, or recommend goals
for them and then go to work. We show our clients why we're taking or
suggesting certain actions, and how they fit into the bigger picture. We
also identify ways they can incorporate these actions into their
organization on their own. This approach is particularly effective for
clients planning to handle all their media relations in-house. Clients who
out-source their media relations to us stay informed every step of the
way. In both cases, our clients develop an understanding of how to work
with the press.

Does this mean we think you should be talking to the media every day?
No. Unless some aspect of what you do requires you to.

THE PROACTIVE APPROACH

OUT-SOURCE OR IN-HOUSE

Should you out-source your media relations, or handle them in-house?
Finger Lakes Media Strategies can help you make an objective, informed
decision. Our method of determining which is the most cost-efficient and
productive, gives you the hard facts you need to make the decision that's
right for you.

Clients who out-source with us are kept informed every step of the way.
Our clients determine how involved they want to be in learning how to
handle their media relations, and we respond accordingly. Also, every
client who out-sources with us receives a response and action on
weekends and holidays, in the unlikely event a crisis control situation
occurs.

FLMS helped the Leukemia and
Lymphoma Society expand it's
media sponsorship of the Light the
Night walk from radio to
newspaper, television and radio.

Courtesy: Ithaca Journal

An employee is alleging
discrimination and a reporter just
called...   Crisis Control.

P.R. myths exposed.   read more...

Guest editorials are one of the
tools that can help you frame the
debate.   Solutions...

See examples of the FLMS
Advertising Philosophy for press
relations.   Headlines...

What is the FLMS Advertising
Philosophy?   The Insider...

159 Snyder Hill Road
Ithaca, NY 14850
607-280-3840
info@flmsmedia.com

About Us

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