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Ithaca Public Relations is an Ithaca, NY public relations firm specializing in
strategic public relations, media relations, marketing and advertising.

We help our clients develop and manage relationships with their publics,
using traditional media and social media,  while managing their brands
and reputations through marketing and advertising. Our public relations
services also include strategic planning, and a wide range of workshops
and seminars tailored specifically for each client.
SOLUTIONS


Our clients benefit from our experience, because we worked in the news
media for over 20 years. Reporting, editing, writing, producing,
interviewing, researching... the list goes on. We made daily decisions
about which news stories to report and how to report them.

We use our knowledge and experience to position your message so the
press and public will pick up on it. We know how to navigate newsroom
environments and put your message in front of the right people. We help
you understand what questions the press will ask, how the press and
public will respond to your answers and how to ensure your message is
reported accurately and completely.
BENEFITS


Your message becomes focused. You position your organization in the
press and with the public and you begin managing both of those critical
relationships. You're prepared for public scrutiny, news coverage, and
brand management regardless of the situation. Response versus reaction.

Clarity. Brevity. Impact. Experience. You want it. Your message needs it.
Ithaca Public Relations makes it happen. Put our experience and our
Proactive Approach to work for you.
CLIENT NEWS
Singlebrook Technology of Ithaca NY, recently
announced that Forum
for the Future, a London-based
charity with offices in New York City,
and the publisher
of Green Futures Magazine, will receive the first
iPhone application in Singlebrook’s Sustainable iPhone
App Program.

Singlebrook is donating up to 50 hours of development
time to create the iPhone application, which is titled
“Green Futures Inspire”. The app will be designed to
give Forum for the Future clients and friends, and
Green Futures Magazine readers, timely articles about
sustainability from the magazine. App users can then
rate the stories based on how inspired they are by the
article.

Development of the iPhone application is expected to
begin by the end of the year.

The Green Futures Inspire iPhone app will offer a daily
“nugget” of sustainability in different categories,
covering topics such as technology, design, urban
development, transportation and more. Articles may be
about, but would not be limited to, paint-on organic
solar panels, or a scalable design for radical urban
“agritecture,” complete with links to further data and
sources. A “read more” and a “save” function will allow
users to read the full article, and save their favorite
nuggets. A colored bar called the “Inspirometer” will
allow users to rate how much the article inspires them.
Users will also be able to post the articles on
Facebook and Twitter.

Singlebrook created the Sustainable iPhone App
Program in early 2010, shortly after being designated
as a certified B-Corporation, which required it to
amend its governing documents to incorporate the
interests of employees, suppliers, community, and the
environment into its business efforts, while also
working to address and solve social and environmental
issues.

Organizations in 17 cities representing 9 states
submitted proposals. Singlebrook received entries
from as far away as California, Washington, Florida,
Kentucky, Virginia, and Connecticut. 16% of the
entries came from other certified B-Corporations.

Singlebrook CEO Elisa Miller-Out says, “We chose the
Forum for the Future "Inspire" app because it will
reach thousands of sustainability professionals and
give them regular updates about new solutions in their
field that will help them improve their performance. For
example, a solar panel manufacturer might learn about
the availability of a new part that will make their panels
more efficient and save their customers money. The
app will put inspirational and practical solutions into
the hands of people that are making a difference in the
world. We believe the app will make a huge impact.”

The non-profit
Forum for the Future, works with
business leaders and the public sector to create a
green, fair, and prosperous world. It was founded in
1996 and works with companies to help them re-
engineer their operations, and change attitudes
among their employees and customers to create a
more sustainable future. Clients include Pepsico and
Vodaphone.

Green Futures Magazine, focuses on how to achieve
a sustainable future that’s both practical and attractive.
It does so by pulling together news, opinion, and
debate with compelling stories and cutting edge
examples.

About Singlebrook: Singlebrook Technology, Inc is
an Ithaca, NY web and mobile technology development
firm specializing in the creation of custom code and
database software. The company was established in
2006 and employs seven people. It serves both not-for-
profit and for-profit organizations, with an emphasis on
mission-driven organizations such as educational
institutions, foundations, and other mission-oriented
market sectors. Current and past clients include
several departments at Cornell University, Hitachi, the
American Chiropractic Association, EarthColor,
Mission Markets, the Association to Advance
Collegiate Schools of Business, and others.

Singlebrook Technology is one of 315 organizations in
the United States, and one of two in Tompkins County,
NY, to be designated as a certified B-Corporation.
Designations are awarded by
B-Lab, a non-profit
organization that has established legal, and
performance standards for organizations desiring the
certification.

For more information about Singlebrook Technology,
Inc. visit
www.singlebrook.com.
Ithaca Public Relations   159 Snyder Hill Road   Ithaca, NY 14850   607-280-3840   info@ithacapr.com
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    SINGLEBROOK TECHNOLOGY                                 ABeCeDARIAN COMPANY
ABeCeDarian Company President Dr. Michael Bend of
Ithaca, NY and
Author/Illustrator Dr. Andrea Hazard of
Danby, NY, recently announced the
launch of an
illustrated series of 10 companion storybooks for the
ABeCeDarian Company Reading Program.

The announcement caps a collaboration that began in
2009, and follows a preview of the storybooks at the
2010 Ithaca Festival. ABeCeDarian Company
sponsored the Ithaca Festival’s Family Fun Area this
year.

ABeCeDarian Company publishes and distributes the
ABeCeDarian Reading Program, a comprehensive,
research-based step-by-step curriculum for students
reading at kindergarten to 6th grade level. It’s used by
special education teachers, reading specialists,
classroom teachers and homeschoolers across the
country. It emphasizes phonemic awareness, phonics,
and fluency by having students do simple activities
such as tapping on the letter, which helps them
associate letters with sounds. The program and
storybooks are targeted toward special education
teachers, reading specialists, classroom teachers, and
students who are home-schooled.

The companion storybooks accompany the very
beginning level of the program and are appropriate for
children ages five and six.

A one-minute video of a 6-year-old student reading
one of the storybooks is available on
YouTube.

The storybooks were written by Hazard and edited by
Bend. They directly correspond to and complement the
program’s curriculum. The stories introduce letter
sounds in the same sequence that they are presented
in the curriculum so students never have to guess at a
word when reading. As a result, children come to read
the storybooks fluently in a very short time.

Bend, who has a Ph.D. in Philosophy of Education,
has worked with students with learning difficulties for
30 years as a classroom teacher, instructor at the
university level, and as a learning center director at a
community center, The ABeCeDarian Reading
Program and storybooks were designed and
developed to use the learning methodologies Bend
found to be most successful, based on his experience.

ABeCeDarian Company also provides tutoring
services. Hazard and Bend initially met in 2009 at a
meeting about group-tutoring classes for several
grade school children. Hazard, who has a doctorate in
biochemistry, is also an author and illustrator. The
meeting led to the collaboration on the storybooks, for
which Hazard created 10 stories accompanied by 190
charming illustrations.

About Michael Bend and ABeCeDarian
Company:
Michael Bend, president and founder of
ABeCeDarian Company, earned a Ph.D. in Philosophy
of Education from the University of Delaware. He
founded the company in 2000, and locally, has been
actively involved with the Family Reading Partnership.
He has worked as a classroom teacher, as a teacher
and program developer at a university reading center,
and as the director of education programs at a
community center. In addition to producing a reading
curriculum, The ABeCeDarian Company also provides
teacher workshops nationally and expert tutoring in
reading, writing, and math locally.

About Andrea Hazard: Andrea Hazard earned a Ph.
D. in biochemistry from the University of Rochester.
Hazard worked for many years as a research scientist,
and left academia in 2001, to use her passion for
science as a writer and illustrator. Hazard has written
several children’s science articles for Odyssey
Magazine, and the American Chemical Society. She
began collaborating with Michael Bend on the
companion storybooks for the ABeCeDarian Reading
Program in 2009 and completed the project in spring
of 2010.

For more information about ABeCeDarian Company
and the ABeCeDarian Reading Program, visit
www.
abcdrp.com.

For more information about author and illustrator
Andrea Hazard, visit
www.ahazard.com.
ABeCeDarian Company Introduces Companion Storybook Series for ABeCeDarian Reading Program
Ithaca, NY  607-280-3840  info@ithacapr.com
Businesses that post to Facebook
outside of normal business hours
have a 20% higher interaction rate
with their fans. Read
The Insider.
Chrysler's F-bomb, Kenneth Cole's
Egyptian disaster, Starbucks erases
30,000 Facebook fans... social
media disasters.  Read
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Singlebrook Technology Names Forum for the Future the First Recipient in Singlebrook's Sustainable iPhone App Program